Physical Activity - The Arthritis Pain Reliever
“Physical Activity - the Arthritis Pain Reliever” is a health communications campaign for general use by state health departments and their partners.
The campaign was developed after conducting extensive formative research to promote physical activity as a method of arthritis self-management. Physical activity can have an important impact and beneficial effect on arthritis pain and associated disability.
The campaign is designed to achieve the following goals:
- Raise awareness of physical activity as a way to manage arthritis pain and increase function
- Increase understanding of how to use physical activity (types and duration) to ease arthritis symptoms and prevent further disability
- Enhance the confidence of persons with arthritis that they can be physically active
- Increase trial of physical activity behaviors
The target audience for the campaign includes men and women with arthritis, physician-diagnosed or self-diagnosed, who have the following characteristics:
- African American or Caucasian
- Ages 45 to 64 years
- High school education or less
- Income less than $35,000 a year
- Arthritis that has begun to or threatens to have negative impact on valued life roles